Ashfield Engage, part of UDG Healthcare, is pleased to announce a new strategic partnership with PeakData, a world leading technology company delivering Artificial Intelligence-fueled scientific landscape analysis through their ground-breaking technology platform.
Users can expect a competitive layer of real-time updates on KOL activity that improves strategic decision-making and program design as well as inform and improve customer engagement. PeakData’s technology utilizes swarms of AI to track what digital activators and influencers are talking about in real-time. Physician reviews, blog posts, medical societies, patient groups, websites of hospitals and HCPs, social media and payments and grant records are continually monitored and used to fuel updates to KOL Mapping and Profiling.
Amy Van Sant, President, Medical Affairs at Ashfield Engage, on the partnership, “This exciting new technology partner further advances the existing suite of analytics we leverage at Ashfield Engage. Providing invaluable, real-time insights via innovative, AI technology, PeakData is a natural fit for our clients and MSLs; it’s about informing strategy with data to impact downstream, tactical execution all while making it a seamless experience for the client and for our MSLs to utilize the data.”