CES 2023: Samsung presents an OLED display with a peak brightness of more than 2000 nits

at CES 2023, Samsung display introduces its display technology, which is said to be the first in the industry to achieve the highest luminance of 2,000 nits. The South Korean giant said its OLED panel for smartphones has achieved the highest luminance test ever Ultra dynamic range (UDR) Mark awarded by UL Solutions – a global safety science company.
“The company earned both 1,500 UDR and 2,000 UDR marks for its smartphone OLED display. Since the UDR mark indicates the excellent brightness of a panel, Samsung To sue OLED displaythat has received this mark proves that it has been verified by a world-leading verification company for its ultra-high brightness capabilities of up to 1,500 and 2,000 nits respectively,” the company said.
Meaning of the UDR character
A display plays an important role in a smartphone experience. With ultra-high definition content on the rise, a screen’s range of brightness and the ability to maintain it has become one of the most important performance metrics for displays, the company said. The new display technology from Samsung is said to show “a more realistic quality with rich color expression”.
“The brightness of a display is a factor that has a major impact on the consumer experience in terms of smartphone image quality and performance. With its distinctive technology and business experience in the OLED space, Samsung Display will continue to lead the market with differentiated products based on consumer-centric technology,” said Samsung Hojung LeeHead of the product planning team for small and medium-sized displays at Samsung Display.

Smartphone display most important
Samsung notes that the brightness of a smartphone screen is more important than the brightness of TVs, monitors and laptops. This is because smartphones are used both outdoors and indoors.
“For better screen visibility on smartphones in daylight, Samsung Display has improved display brightness while maintaining power consumption and organic material efficiency,” the company added.
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