Mobile gaming has skyrocketed over the past decade. Everyone loves to play games and this is why mobile gaming accounts for about 60% of all gaming spend worldwide. The thing that determines which game gets played more than the other is IPs. A game’s IP tells us how much a game is played. When you think of some famous mobile games, many of them come to mind including Candy Crush, Angry Birds, PUBG, Subway Surfer, etc.
But you might be shocked to know that Talking Tom And Friends is the best game among them, reports DataAI.
The Talking Tom & Friends franchise is Outfit7 and the first game in the franchise was released in 2010 named Talking Tom. The main theme of the game is a pet cat that can repeat everything we say on the screen. This game became an absolute hit with both children and adults. Since this game became a hit, Outfit7 started updating the game with new features and adding new characters, mechanics and tools to the game. Up until now, Talking Tom & Friends has around 20 different games in the same franchise. It’s worth noting that by the time this became a hit, Outfit7 had around 10 billion mobile downloads of Talking Tom & Friends. This is how it became the most popular and successful gaming IP of this decade.
From 2013 to 2022, Talking Tom has encountered many off-genre IP games like Angry Birds, PUBG, and Candy Crush, but it has stayed at the top. According to 2022 data, Talking Tom 2 is the 9th most downloaded game of the year, while Talking Tom & Friends is 12th. Since these two games were released in 2018 and 2020 respectively, their places in the most downloaded games of the year are notable. According to MAU (Monthly Active Users) rankings, the Talking Tom & Friends app remains in the top 100 most downloaded games. In 2021, this game reached 7th place. As much as you can imagine the Talking Tom & Friends IP is doing well. While Talking Tom is getting praise, their Outfit7 franchise is also gaining popularity and earning big bucks because many of its games appear in the top 100 in 2021 and that has made them the #1 franchise of 2021.
For many years, Outfit 7 has continuously worked on Talking Tom & Friends. Many new games have been developed from the original idea, but it has been noted that Talking Tom fans mostly play the original game. That doesn’t mean they don’t play others, it’s just that they prefer the original. This was also an advantage for Outfit7 as they now have a large user base around the world. For Outfit7 CEO Xinyu Qian, the success of Talking Tom & Friends was solely due to the hard work of the developers who have been working on the game since 2010. He says that up to 470 million users interact with the universe of Talking Tom & Friends every month it’s all because of the people who have kept the qualities of the game. He also said that this game is for the people as we created it for the users to enjoy a time of their day.
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