Flipkart Acquires Re-Commerce Firm Yaantra to Enhance After-Sale Offerings for Smartphone Customers

    Flipkart Group on Thursday introduced the acquisition of Yaantra, an electronics re-commerce firm, for an undisclosed quantity as a part of efforts to strengthen its re-commerce enterprise and improve after-sale choices for its prospects within the smartphones phase.

    The acquisition has been effected by means of FK Group Entity, F1 Information Options and Providers that’s engaged within the enterprise of providing complete lifecycle administration (repairs and refurbishment) for varied classes together with mobility, client electronics, IT and IT peripherals, AV and enterprise options, within the B2B (business-to-business) phase, in response to an announcement.

    Yaantra, included in 2013 by Jayant Jha, Ankit Saraf, and Anmol Gupta, repairs and sells refurbished client tech merchandise resembling smartphones and laptops.

    With this acquisition, Flipkart will present a complete service ecosystem to its prospects that takes care of the complete lifecycle of smartphones, the assertion stated.

    Flipkart will allow higher entry to inexpensive refurbished smartphones, providing worth and comfort for the end-consumers, it added.

    The re-commerce market in India is rising at a fast tempo. Nevertheless, the Indian smartphone refurbishment market is basically unorganised and fragmented that has posed belief and comfort points for end-consumers.

    As a part of this acquisition, the staff of Yaantra will assist Flipkart construct capabilities on this area and speed up its re-commerce scale-up plans, the assertion stated.

    The enterprise will report back to Prakash Sikaria, senior vice-president and head of Flipkart’s development constitution, it added.

    “India is among the fastest-growing markets for digital items, with smartphones being one of the vital in-demand. There’s a massive set of customers who aspire to personal branded gadgets, however costs are typically prohibitive. That is the place Yaantra matches in completely,” Sikaria stated.

    This won’t solely assist Flipkart additional its dedication to addressing client wants but in addition cut back the unfavorable affect of overproduction on the surroundings, contemplating the corporate’s robust concentrate on sustainability.

    Flipkart Senior Vice-President and Head (Company Growth) Ravi Iyer stated the corporate constantly strives to search out new methods to be extra related to customers and tackle the rising client web ecosystem in India.

    “This strategy contains strategic acquisitions and investments that broaden the scope of our present choices for purchasers to change into the one-stop vacation spot for his or her digital wants.

    “By the acquisition of Yaantra, we’re enhancing our capabilities in a site that’s important for the expansion of the digital economic system in India, in addition to growing a complete service ecosystem to help its growth,” he added.

    Jayant Jha, co-founder and chief government officer at Yaantra, stated the corporate shares with Flipkart a typical goal of creating know-how inexpensive and obtainable for all.

    “We consider this affiliation will show to be a game-changer in making the Indian refurbished market a hit and creating a good higher expertise for our customers,” he added. 

    Catch the newest from the Shopper Electronics Present on Devices 360, at our CES 2022 hub.

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