HCL Tech launches new brand positioning and logo

IT providers main HCL Applied sciences has launched its new model id and emblem, which seeks to embrace a definite world model id whereas retaining connectivity with HCL Group.

The corporate’s new ‘HCLTech’ model and emblem shall be on the coronary heart of its go-to-market technique and signify its differentiated portfolio of providers and merchandise that supercharge digital transformation for enterprises at scale, HCL Applied sciences stated in a press release.

As the corporate nears the $12 billion income mark, chairperson Roshni Nadar Malhotra described the announcement as an evolution for HCLTech to embrace a definite world model id whereas retaining connectivity with HCL Group.

“For HCLTech, Supercharging Progress is about accelerating the digital transformation for our purchasers on a regular basis in addition to the ethos of the group to advance the aspirations of our folks, contribute to a sustainable planet and uplift native communities throughout our world footprint,” Malhotra stated.

The corporate additionally launched its new worker worth proposition (EVP) – ‘Discover Your Spark’. Constructed on the broad tenets of alternative, respect, and trusted employment, HCLTech’s EVP emphasizes its dedication to assist each present and potential workers maximize their profession potential and ambitions.

“In the present day, we’re proud to share our goal assertion – to carry collectively one of the best of expertise and our folks to supercharge progress. Our goal accelerates our journey to be the digital accomplice of selection for world enterprises via differentiated providers and merchandise and being an employer of selection for prime expertise. It additionally underscores our accountability to proceed contributing towards inclusive development of communities the place we function and a sustainable planet for the generations to return,” C Vijayakumar, CEO & Managing Director, HCLTech stated.


Elaborating on the rationale of the brand new model positioning, C Vijayakumar stated, “Supercharging Progress captures the essence of what we do right now and our aspiration of what we wish to do extra of – at scale, at pace, for our purchasers, for our folks, communities and planet.”

The corporate has additionally expanded its world CSR partnerships and volunteer-led initiatives to supercharge its efforts throughout core pillars of schooling and employment, well being, wellbeing and fundamental wants, and setting.

“In the present day marks a serious milestone in HCLTech’s thrilling journey as we carve out a definite model id and goal that can energy us – at pace – on this subsequent chapter of our journey,” stated Jill Kouri, Chief Advertising Officer, HCLTech.

“With such a wealthy heritage, world-class supply and emphasis on consumer service, we’ll at all times embody a spirit of flexibility and dedication to being a real accomplice, within the trenches with our purchasers each step of the best way.”

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