LONDON, January 19, 2023 /PRNewswire/ — DRESTthe company behind the world’s first luxury fashion and lifestyle mobile game, announces gaming, technology and web3 authority Henry Holm as the new CFO as the company prepares for the next phase of global expansion.

Holm has 20 years of international experience in the games industry, having worked with privately funded, venture backed and public companies to drive finance, business development and digital strategy creation. Holm brings a wealth of experience scaling multinational companies such as Fandom Sports Media, Nokia Greater China and Rovio Entertainment where he oversaw the development of the Angry Birds franchise in all countries Asia.

Holm will join the executive team and drive strategic decisions while DREST delivers the second evolution of its core gaming product and drives development in the Metaverse, aiming to become the leading creative platform for fashion, entertainment and lifestyle gamification.

Henry HolmCFO DREST said: “I am extremely excited to join DREST and be part of an extremely talented multinational team focused on creating innovative, exceptionally designed and inclusive gaming experiences. DREST is built by handpicked industry experts across gaming, technology, luxury fashion and original content creators. I look forward to working with everyone and merging the creative worlds of fashion, beauty and lifestyle with the many possibilities of the metaverse.”

Lisa BridgetCEO DREST commented: “I’m just happy to work with Henri. He has so much successful experience leading innovative gaming companies that have made intelligent resource allocation decisions – enabled for media, growth and the future. Henri’s acumen will be invaluable in what is a very exciting year for DREST.”

Lucy YeomansFounder and Co-Chair said: “When we founded DREST, our goal was to bring the worlds of luxury fashion, gaming and technology together. Henri’s appointment is a testament to that goal and the hard work we have put in to onboard the best talent from these sectors. Welcome Henri!”

Launched in 2019, DREST aims to open up the often exclusive world of luxury fashion and make it accessible to everyone, everywhere. DREST offers players the opportunity to showcase and improve their styling talents by using the latest luxury fashion and beauty collections to style hyper-realistic avatars, combining opportunities from gamification, e-commerce, advertising and data strategy. DREST provides a platform for user generated content through its styling challenges, featuring FARFETCH’s digital fashion range and brands direct.

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