An investor letter (through The Verge), revealed on October 18, quotes Netflix saying that gaming is a “multi-year journey,” indicating that the streaming service big is in it for the long term. The corporate believes that avid gamers will proceed to look at its content material due to gaming, and it’s “seeing some encouraging indicators of gameplay resulting in larger retention.” Regardless of this, in accordance with latest studies, 99% of Netflix customers have not even tried the video games. Solely a small portion of Netflix’s 221 million subscribers—1.7 million on common every day—use the service for video games. For the reason that debut of Netflix Video games in November 2021, over 23.3 million folks have downloaded the video games.
For creating recent cellular video games, Netflix has procured quite a few unbiased recreation studios. By the tip of this 12 months, the streaming firm hopes to launch as much as 50 titles. In an effort to strengthen its inside recreation improvement efforts, the corporate can be opening a studio in Helsinki, Finland. Moreover, Netflix added 2.4 million new customers within the third quarter of 2022, a big enchancment over the primary few months of the 12 months. For the primary time in additional than ten years, the streamer has reported shedding subscribers.
