Nintendo sets sales record with new Pokémon games on Switch

Nintendo Co.’s latest blockbuster release for the Switch console is the company’s biggest debut on any platform, racking up 10 million sales worldwide in its first three days.

CHThe games are identical in each version except for the lineup of characters and collectibles. Nintendo recently hit its last domestic sales high with the well-preserved one turn 3 in September, which promises a successful Christmas season for the games and consoles manufacturer.

Nintendo shares rose as much as 1.9% on Thursday morning following the announcement in Tokyo.

“The sales record isn’t really a surprise as the Pokémon brand seems invincible,” said Tokyo-based industry analyst Serkan Toto. “What’s interesting is that this particular game is plagued with bugs and glaring performance issues that really reveal the age of the Switch hardware. But hardcore fans don’t care.”

Nintendo’s now five-year-old Switch console relies on big game launches to keep momentum for its software and hardware sales. Animal Crossing: New Horizons was its runaway hit during the pandemic, when demand for home entertainment and gaming soared, but last Splatoon and Pokemon Franchise entries have opened up for even bigger sales. For comparison: The console competitor Sony Group Corp. saw its best first-party game launch ever this month God of War Ragnarokwhich sold 5.1 million units in its first week.

Both Japanese entertainment giants have issued cautious forecasts for the coming year as demand has fluctuated throughout the year. Nintendo this month slashed its fiscal year sales guidance for the Switch console by 10%, citing ongoing chip supply shortages as the reason. Company executives have said that despite their age, they remain convinced of the Switch’s appeal.

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