Carl Pei is hoping to recreate the success of OnePlus, the smartphone firm he based in 2013, along with his new enterprise, Nothing. As we speak, the outfit confirmed rumors it was designing and constructing its first smartphone, the “cellphone (1),” and it’s set to reach someday this Summer season.
With over 3 billion units operating some taste of Android at this level, the world doesn’t essentially want one other firm making Android-based smartphones, however that sentiment additionally rang true again in 2013 when Carl Pei and Pete Lau based OnePlus. To set itself other than the competitors, OnePlus centered its efforts on making flagship killers; smartphones that provided as a lot performance and efficiency as units from Samsung and Google, however at half the value. The technique labored, and OnePlus grew to become a well-respected model amongst Android customers and merged with Oppo earlier this yr to assist proceed its progress.
However in 2020, Pei left OnePlus and revealed he was beginning a brand new firm from scratch referred to as Nothing that may try to do the identical factor as OnePlus had: shake up the smartphone and client electronics trade via a brand new method to design due to a partnership with the Swedish firm, Teenage Engineering. Nothing’s first gadget, the ear (1) wi-fi earbuds, was teased just a little over a yr in the past and finally arrived within the Summer season of 2021 with an reasonably priced $99 price ticket and options and efficiency that rivaled pricier alternate options from Apple, Samsung, and Google.
Ever since Nothing’s existence was revealed it was assumed the brand new firm would finally be making smartphones. Rumors heated up earlier this month throughout Cell World Congress 2022 when Pei was noticed displaying off a prototype gadget to Qualcomm executives, however immediately brings the primary official affirmation {that a} Nothing smartphone is en route.
The merely named cellphone (1) was revealed at a Nothing occasion immediately, and whereas full particulars and specs are nonetheless sparse, the cellphone (1) will run on Qualcomm’s Snapdragon platform and can function a streamlined model of Android that has been minimized to its naked necessities that the corporate is looking Nothing OS. The corporate launched a handful of screenshots of the Nothing OS immediately revealing a singular design language that features customized fonts and graphical parts, and a preview shall be made accessible via the customized Nothing OS launcher that shall be downloadable on sure Android smartphones beginning in April.
Nothing guarantees a smartphone that’s “designed to ship a quick, easy and private expertise” and one that may “effortlessly join and combine Nothing merchandise and merchandise from different world-leading manufacturers.” It’s an method that has actually benefitted Apple whose AirPods line of wi-fi headphones provide straightforward connectivity to its varied units, and it sounds just like the cellphone (1) shall be removed from the final product that Nothing has deliberate.
The one different element Nothing revealed concerning the cellphone (1) immediately is that the corporate plans to launch it someday this Summer season. Whether or not or not ongoing provide chain points complicate that plan stays to be seen, but when the corporate delivers a product as spectacular because the ear (1) earbuds, there’s good motive to be enthusiastic about this one.
