Samsung and Apple had a “good” 2022 in a “bad” year for smartphones

The global smartphone market has been plagued by many concerns and shipments have continued to decline. According to the latest report from channels2022 was an extremely challenging year for all brands as deliveries fell by 11% compared to 2021. Apple became the top brand in the world and supplanted Samsung. Samsungwhereas, according to Canalys, was the biggest brand for 2022.
These are the top 5 smartphone players in the world
According to the Canalys report, Apple grabbed 25% market share for the quarter – its highest ever – and became the top brand in the fourth quarter. Apple struggled through the quarter as Zhengzhou faced Covid-19 lockdowns and other unrest that hampered production. Canalys also said Apple hit the numbers despite “shrinking demand.”
Samsung had a 20% market share in the fourth quarter and ranked second. However, for the full year, it was the top-selling smartphone brand. Xiaomi’s market share fell to 11% in the fourth quarter, but it managed to hold onto the third spot. The Chinese smartphone maker faced some challenges in India. Oppo and Vivo completed the top 5 with 10% and 8% market share, respectively.
For 2022, Samsung had a 22% market share, while Apple had 19%. Xiaomi, Oppo and Vivo completed the top 5 list with 13%, 9% and 9% market share respectively.

“Smartphone vendors have struggled in 2022 in a tough macro environment. Q4 marks the worst full-year and Q4 performance in a decade,” he said Canalys Research Analyst Runar Bjorhovde. According to Bjørhovde, demand in the lower to mid-range segment fell rapidly in the previous quarters, while demand in the upper price segment gradually eased off in the fourth quarter. “Market performance in Q4 2022 is in stark contrast to Q4 2021, where demand increased and supply issues abated,” added the Canalys analyst.

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