NEW DELHI, 19th January (IANS) Samsung (KS:) India said on Thursday it will have a 5G-first strategy in India to solidify its smartphone leadership in the country with a goal of this year To generate 75 percent revenue from its 5G device portfolio.
The South Korean company has launched two new 5G smartphones – the Galaxy A14 5G and the Galaxy A23 5G – which will go on sale on Friday.
“We will not only launch more 5G smartphones, but also ensure wider distribution of our 5G smartphones in the country, aiming to achieve 75 percent of 5G device sales this year,” said Raju Pullan, Sr Vice President, Mobile Business, Samsung India, IANS said.
Pullan said their smartphone business has grown by over 20 percent over the past year, which has helped them solidify their market share.
“This year we expect strong double-digit growth while industry sales are expected to grow in the single digits. Because of our 5G First strategy, we are confident in our growth,” he added.
Samsung led the Indian market in 5G smartphone shipments last year.
According to Counterpoint Research, cumulative 5G smartphone shipments will exceed 4G smartphone shipments by the end of 2023.
Better network availability in key areas will also facilitate 5G smartphone growth in 2023, which is estimated at 62 percent (yoy).
The key to the mass deployment of 5G in India will mainly depend on the rollout of 5G smartphones in the affordable smartphone segment (less than Rs 10,000).
Samsung said the Galaxy A14 5G and Galaxy A23 5G will be the most widely available smartphones in the country, priced between Rs 15,000 and 25,000.
Pullan said Samsung’s A-series portfolio will have 1.6 times more 5G devices than last year.
The company said its affordability programs through Samsung Finance+ ensure consumers can buy 5G smartphones at the same EMI as a 4G phone, helping to drive 5G smartphone adoption in the country.
The Galaxy A14 5G features a 6.6-inch FHD+ screen and the Galaxy A23 5G brings an immersive content viewing experience.
Galaxy A23 5G’s 120Hz refresh rate allows for smooth scrolling and screen transitions. Both phones come with a 5000mAh battery and a 50MP camera sensor.