Samsung eyes 40% share in India’s mid-tier smartphone market

Samsung Electronics has launched extra inexpensive telephones and expanded its shopper credit score program to seize a bigger chunk of India’s mid-range smartphone gross sales pie.

The South Korean electronics large hopes its 2022 Galaxy A collection will assist it seize 40 per cent share of the Rs 20,000-45,000 section within the first half of the upcoming monetary yr, its advertising and marketing chief, Aditya Babbar, informed DH.

At present, the corporate has 28 per cent share of this section, in line with Counterpoint Analysis.

Babbar mentioned the up to date Galaxy A-series was aimed toward providing smartphones with premium options at a lower cost level on the planet’s No. 2 smartphone market.

The mid-tier smartphone section has seen phenomenal development in current occasions. “Elements like elevated utilization, availability of financing choices, upgrades and push from OEMs’ aspect are contributing to its development,” mentioned Counterpoint Expertise Market Analysis analyst Shilpi Jain, who pegged the expansion in 2021 at 87 per cent.

On Tuesday, Samsung introduced the addition of 5 new fashions.

“We wish to democratise the expertise for our prospects and make it obtainable to customers of the mid-size class,” Babbar mentioned in an interview on the sidelines of the launch.

Analysts mentioned the brand new merchandise made sense in a price-sensitive market like India.

“Mid-size worth section, which can be led by upgraders, is not going to compromise on specs and but would need it to be pocket-friendly with greater refresh fee,” mentioned Upasana Joshi, Analysis Supervisor – Shopper Units at IDC India.

Manufacturers which handle provides properly and supply smartphones with superior options at inexpensive costs will lead the market, Joshi identified.

Samsung, which initially launched the buyer credit score program in India three years in the past, mentioned it determined to increase it after seeing large demand for it on the planet’s second-most populous nation.

“Samsung Finance Plus”, a lending platform, is out there in over 50,000 shops throughout India.

“Over 50% of our prospects on the platform are new to credit score, who’ve by no means availed loans of their life,” Babbar informed DH.

The common promoting worth of smartphones rose in India in 2021 on account of value pressures and provide constraints – a development seen throughout manufacturers and never simply restricted to Samsung.

“Therefore mid-range worth segments have gained momentum,” acknowledged Joshi.

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