Samsung has used the ongoing CES 2023 event in Las Vegas to showcase what is billed as the world’s first smartphone OLED panel with a whopping 2,000 nits of brightness. The panel in question, it is said, has received Ultra Dynamic Range (UDR) certification from global security research firm UL Solutions.
“As the UDR mark indicates a panel’s excellent brightness, Samsung Display’s OLED display receiving this mark proves that it has been verified by a world-leading verification company for its ultra-high brightness capabilities,” the South Korean tech giant said in a press release and announced that it “earned both 1,500 UDR and 2,000 UDR marks for its smartphone OLED display”.
Samsung notes that the brightness of the smartphone display is more important than the brightness of TVs, monitors and laptops as people tend to use them both indoors and outdoors a lot. With ultra-high-definition content on the rise, a screen’s range of brightness and the ability to maintain it has become a key metric for performance, it adds.
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“The brightness of a display is a factor that has a major impact on the consumer experience in terms of picture quality and smartphone performance,” said Hojung Lee, Head of Product Planning Team for Small and Medium-sized Display Division at Samsung Display, and added, “With its distinctive technology and business experience in the OLED space, Samsung Display will continue to lead the market with differentiated products based on consumer-centric technology.”
Now the question is how soon will this panel be ready for prime time. At the moment, Samsung hasn’t given a tentative timeline, but all eyes would be on the upcoming Galaxy S23 series for that to happen. The line-up is expected to appear in February judging by the history of these announcements, but Samsung has yet to make this official so we’ll see.
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