Superbloom raises $3M to develop mobile games aimed at women

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Superbloom, a brand new sport growth studio, introduced it has raised $3 million in funding, partly from Bitkraft Ventures. It intends to make use of the funding to assist construct the cellular way of life video games aimed toward ladies.

Bitkraft Ventures led the spherical, with participation from 1Up Ventures and Joakim Achrén Syndicate. Superbloom says it should use the funding to construct the group growing its first sport. The present staff of the studio have previous expertise at Dots, Glu, EA, and Zynga, amongst different studios.

Superbloom intends to make cellular video games with a life-style focus, primarily based on hobbies which are widespread amongst ladies. Superbloom’s web site says it’s “enthusiastic about broadening the spectrum of video games for underserved feminine audiences.”

Emily Yim, CEO and co-founder of Superbloom, stated in a press release, “Ladies deserve video games which are designed with their pursuits in thoughts. Though the core demographic of way of life video games are largely millennial and gen x ladies, the identical demographic isn’t seen within the make-up of the studios. We plan to make use of our strengths as a female-founded group, and lean into new traits within the way of life house to create elevated video games that concentrate on the varied pursuits of ladies and construct a group round our viewers”

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Faye Maidment, affiliate at Bitkraft, added, “Way of life gaming, which has powered some large exits, is experiencing an evolution which will likely be largely ushered in by introducing recent and related gameplay to the largely underserved feminine viewers. We’re excited to help a dynamic feminine founder duo with deep style information and the triple risk of design, tech, and reside ops experience.”

Correction: An earlier model of this text misspelled Emily Yim’s final identify. I apologize and have corrected the error.

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