Tamatem Games is a leader in mobile game publishing in the Middle East and North Africa (MENA) markets. And now it has released a new payment and distribution platform.
Tamatem Plus aims to help international game developers expand and realize the full potential of the MENA mobile game market.
Mobile game developers face the recurring pain point of being unable to fully penetrate the Arabic-speaking market due to the payment problem in the MENA region. Around 70% of the Arab population is underserved and over the years international players have been reluctant to expand into the region due to payment difficulties.
International game developers have struggled with full access to the large Arab population, who lack access to online banking, leaving cash as a popular payment method in the region. Tamatem Plus is a one-stop solution that provides access to a huge network of popular alternative payment methods, from direct carrier billing to e-wallets and card and cash payments for the benefit of both developer and user.
Tamatem Plus offers Arabic gamers the opportunity to fund their accounts using their preferred local payment method, giving mobile game developers access to an untapped market.
“The launch of Tamatem Plus will fundamentally change the course of the MENA mobile games market,” said Faisal Bitar, head of product at Tamatem Games, in a statement. “Not having access to a large portion of the Arabic-speaking population due to payment issues has been a constant challenge and pain point for international gamers and game developers in the industry. There is great eagerness to expand into the region depending on how lucrative the MENA mobile gaming market is. However, payment methods have always been a problem… And now, with the launch of Tamatem Plus, we can welcome a sea of
international game developers to launch and expand their games in the region.”
Tamatem Games wants Tamatem Plus to unlock an entire market with the click of a button. The seamless integration of the platform for both the developers and the users is something that has been long-awaited in the MENA mobile games market and is now being delivered by the leading mobile game publisher.
tamatem games.
Based in Amman, Jordan, Tamatem Games was founded in 2013 when CEO Hussam Hammo recognized the huge gap in Arabic mobile games in the MENA market. Tamatem was founded with the aim of entertaining the region with content that people can relate to and understand. Today Tamatem is the leading Arabic mobile games publisher in the region with over 50 published games, 150 million downloads and 7 million monthly active users.
The GamesBeat creed in gaming industry coverage is “where passion meets business”. What does that mean? We want to tell you how important news is to you – not only as a decision maker in a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn more about and enjoy engaging with the industry. Discover our briefings.
