It’s among the finest days of the yr once more—should you’re a Star Wars fan. That’s as a result of it’s Could 4 aka “Could the Fourth” aka Star Wars Day. The unofficial vacation, which is formally blessed by Disney, often sees the discharge of latest Star Wars content material. Final yr it was an eight-part docuseries on The Mandalorian; this yr it’s the discharge of the primary episode of the brand new animated collection Star Wars: The Unhealthy Batch.
— Star Wars (@starwars) May 3, 2021
However Star Wars Day doesn’t solely see followers flocking to Disney Plus to binge on new content material. As cell information and analytics agency App Annie reveals in a brand new report, within the days previous to Star Wars Day, Star Wars gaming apps see an enormous increase in downloads, cumulating with an enormous increase in downloads on Could 4.
As you’ll be able to see from the chart above, Star Wars recreation downloads spiked instantly round Star Wars Day. As App Annie notes, Lego Star Wars: The Full Saga noticed over 14,000 downloads on Could 4, 2020. That’s ten instances its common of 1,400 each day downloads the week earlier than. Lego Star Wars: The Pressure Awakens additionally acquired an enormous increase in downloads, surging 190%, whereas role-playing recreation Star Wars: Galaxy of Heroes noticed extra downloads on Could 4, 2020 than on some other day over the encompassing two months.
Briefly, unofficial holidays surrounding widespread IP may be superb for app obtain numbers.
App Annie’s full listing of the highest Star Wars video games from final yr’s Star Wars Day is linked under. Could the Fourth be with you!