Final Preventing Championship (UFC) has fashioned a multi-year partnership with cellular video games platform, Skillz, to ‘convey competitors’ to gamers worldwide.
Introduced on the Sport Builders Convention (GDC) in San Francisco, the licensing deal will allow Skillz’ builders to create UFC-branded aggressive cellular video games which might be co-marketed by the pair.
In combining esports competitors with sports activities and leisure, UFC Senior Vice President of International Shopper Merchandise, Tracey Bleczinski, expressed her pleasure for the addition, noting: “We’re thrilled to associate with Skillz to convey new cellular video games to our followers.
“UFC is at all times seeking to interact with our followers, and we’ve got discovered gaming to be the most effective methods we join with them past our stay occasions. Our analysis reveals there may be a lot of UFC followers who’re prolific players, so it is a good strategy to attain this viewers.”
Moreover, the deal additionally permits chosen recreation creators from the Skillz developer group to utilise sure UFC and UFC athlete mental property for cellular recreation creation and advertising and marketing. The brand new UFC-branded cellular video games are slated to launch in 2023.
Andrew Paradise, CEO of Skillz, added: “Skillz’ partnership with UFC is a part of our successful technique that aligns Skillz’ disruptive aggressive cellular video games platform with the enterprise of sport. We’re delivering an attractive alternative for builders to create probably the most revolutionary, branded cellular video games for UFC’s hundreds of thousands of loyal followers worldwide.
“The recognition of the UFC model, which represents one of many fastest- rising sports activities globally, mixed with Skillz’ cellular gaming experience, is a big win for builders in search of to monetize and develop their video games by means of the ability of competitors. We stay up for nurturing this unimaginable collaboration to life within the coming months and years.”
It was introduced final month that the UFC is ready to be broadcast throughout 11 Eurasian nations in a cope with worldwide pay-TV operator Setanta Sports activities.
This collaboration sees the platform present UFC protection for all stay occasions in addition to shoulder programming to followers in Georgia, Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Armenia, Belarus, Moldova, Tajikistan, Turkmenistan, and Kyrgyzstan.
