Vodafone and Nazara launch mobile games subscription service in India

Vi Video games to host over 1,200 cellular titles, together with 250 free-to-play video games

Vodafone Thought has partnered with Indian video games firm Nazara Applied sciences to launch a cellular video games subscription service within the nation.

It is the primary foray of the Indian telecom firm into gaming, with its Vi Video games service set to supply over 1,200 Android and HTML5 cellular video games.

The subscription service is organised throughout completely different tiers: the ‘Gold Video games’ (round 30 at launch) will probably be obtainable from Rs. 50 ($0.65) a month, the ‘Platinum Video games’ begin at Rs. 25 ($0.32) and, lastly, there will probably be over 250 free video games.

The plan is for the platform to host “social gaming and esports” sooner or later, Vodafone added.

Chief advertising officer Avneesh Khosla commented: “We’re seeing a major uptake of gaming consumption in India with greater than 95% of gaming fans utilizing the cellular machine to get pleasure from all kinds of content material. Deeper penetration of smartphones and 4G availability has led to meteoric progress and adoption of gaming content material making it a preferred selection for enjoyable and leisure.

“We see gaming as a serious focus space of our digital content material technique and we intend to construct a complete play encompassing most sides of gaming with the intention of building Vi as a most popular vacation spot for each, informal in addition to severe avid gamers. Our partnership with Nazara Applied sciences will elevate the gaming expertise that we provide to our shoppers by means of a large bouquet of unique video games obtainable on the Vi app for our customers.”

Leave a Reply

Your email address will not be published. Required fields are marked *